Scenario 4: State of Art / Are you in tune?
Dear students, Please read the following information about the 4 Ps of marketing, look for new vocabulary , and try to get familiar with the meaning. Write in your notebook any questions that you might have, and please, do not hesitate to contact teacher Christian in case of doubts. Source: https://www.investopedia.com/terms/f/four-ps.asp These Are the 4 Ps of Marketing 1. Product Creating a marketing campaign starts with an understanding of the product itself. Who needs it, and why? What does it do that no competitor's product can do? Perhaps it's a new thing altogether and is so compelling in its design or function that consumers will have to have it when they see it. The job of the marketer is to define the product and its qualities and introduce it to the consumer. 2. Price Price is the amount that consumers will be willing to pay for a product. Marketers must link the price to the product's real and perceived value, while also considering supply costs, sea...